Revenue from U.S. mobile search advertising will soar from $33.2 million this year to $1.4 billion in 2012, at a compound annual growth rate of 112%, says Princeton, N.J.-based research firm The Kelsey Group. If the market is anything close to that, that’s good news for a number of mobile players, each of whom wants [...]
Revenue from U.S. mobile search advertising will soar from $33.2 million this year to $1.4 billion in 2012, at a compound annual growth rate of 112%, says Princeton, N.J.-based research firm The Kelsey Group. If the market is anything close to that, that’s good news for a number of mobile players, each of whom wants a piece of the pie:
* Carriers like Verizon Wireless (VZ, VOD) and Sprint Nextel (S), who must tap new revenue streams like advertising and mobile entertainment to make up for declining revenue from phone calls.
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http://www.alleyinsider.com/2007/09/mobile-search-a.html