here’s two articles on eye tracking ( with study data ) that I found helpful
Anyone who’s done any research into Eye Tracking will know that there’s very little information available on the subject. So it’s hardly surprising that we’ve been inundated with enquiries since releasing our Eye Tracking demonstration video in March. Some of you [...]
here’s two articles on eye tracking ( with study data ) that I found helpful
Anyone who’s done any research into Eye Tracking will know that there’s very little information available on the subject. So it’s hardly surprising that we’ve been inundated with enquiries since releasing our Eye Tracking demonstration video in March. Some of you ask how the technology works, some of you want to know how long the process takes - but the most common request we’ve received has been for more information about the results. Put simply, you want to know what you’ll get for your money and whether it will be useful to you.
check it out :
http://www.etre.com/blog/2006/05/five_days_five_heatmaps/
and
News websites have been with us for about a decade, and editors and designers still struggle with many unanswered questions: Is homepage layout effective? … What effect do blurbs on the homepage have compared to headlines? … When is multimedia appropriate? … Are ads placed where they will be seen by the audience?
The Eyetrack III research released by The Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools could help answer those questions and more. Eyetracking research like this won’t provide THE answer to those questions. But combined with other site metrics already used by news website managers — usability testing, focus groups, log analysis — the Eyetrack III findings could provide some direction for improving news websites.
http://www.poynterextra.org/eyetrack2004/main.htm